Social media marketing jobs are one of the fastest-growing opportunities. And that’s because social media marketing is a growing industry. It is expected that global social media users will cross 3 billion by 2021.
global social media users stats
People love using social networks for socializing and other benefits. And the more people use social networks, the more attractive it is for brands to jump in to reach their audience and promote products.
Businesses use social media to connect with their target audience. The investment in global social media marketing will cross $48 billion by 2021. Businesses are all into this area of digital marketing because it delivers big time.
According to State of Social 2019 report by Buffer, 89.3% of marketers said that social media is very important or somewhat important to their overall marketing strategy.
social media marketing stats
And 73% of marketers reported that social media marketing is very effective or somewhat effective for their businesses.
effectiveness of social media marketing stats
Did you know that, as of Q1 2019, there are over 7 million active advertisers on Facebook?
Now, think of all the other social media channels, and think of all the businesses that use all these platforms, both globally and locally.
Certainly, these brands have social media marketing jobs to fill.
That’s where you step in.
There are tons of social media marketing jobs available out there to choose from. Over 15K social media marketing jobs were posted on Indeed in the last 15 days.
screenshot of social media marketing jobs on indeed
That’s a lot of open vacancies. Not to mention other thousands of positions open on LinkedIn.
But how to do you ensure that you are prepared to thrive in the best social media jobs out there? Let’s dive in.
How to Get the Best Social Media Marketing Jobs
The social media marketing field is super competitive. It’s true that there are a lot of job opportunities out there but there’s also a lot of qualified people competing for these jobs.
Nowadays, having a college degree is not enough to set yourself apart from the crowd.
If you want to get the best social media jobs and be successful in the position, you must take your skillset to the next level.
To continuously improve your skillset, you can surround yourself with experienced people in the industry and have them as mentors.
Taking credible online courses is also a smart way to get ahead. You can find many excellent courses online.
I recommend looking into OnDelta’s program.
This course covers everything you need to know to master social media marketing and more. And the best part about OnDelta is that the program offers access to a network of successful professionals in the marketing industry.
This means that while you receive theoretical knowledge, you can consult the expertise of marketing professionals.
But before you start the course it’s a good idea to have a specific desired-job in mind. This way, you can work more focused to achieve your goal. So let’s explore 10 of the best jobs in social media marketing:
1. Social Media Marketing Intern
This is a perfect entry-level social media marketing job for fresh graduates or individuals who wish to start their career in this industry. You will find full-time positions for this role, but most of them will be part-time.
As an intern, you work with a social media manager, or digital marketing manager, and other team members. Therefore, you get a chance to learn pretty much everything about social media marketing and become a content marketing expert.
Here is a list of major tasks that you’ll perform as a social media marketing intern:
Create or help in the creation of social media marketing campaigns and strategy
Support the marketing team on daily social media activities
Develop the editorial calendar
Manage social media accounts on various social media platforms
Create and publish social media content across all social networks
Assist in designing relevant media for social posts
Measure digital media performance
Conduct analysis and reports on a regular basis
The average salary of a social media intern is $11.41 per hour. However, it can be as high as $16.25 per hour.
social media intern salary graph
There were 2500+ social media intern jobs posted on Indeed in the last 15 days with an average salary of $12.63 per hour.
social media intern jobs posts on indeed
If you’re new to social media marketing, you’re more likely to land a social media intern job. Go for it. It’s always good to get your foot in the door.
2. Social Media Coordinator
The job of a social media coordinator is to coordinate with the entire social media marketing team, clients, and stakeholders. You will work closely with a social media manager, marketing coordinator, and assistants.
It is a demanding job where you’ll spend most of your time communicating with people, both through phone or email. Therefore, you must have excellent communication skills. Additionally, you should have skills such as social intelligence, collaboration, emotional intelligence, and teamwork.
One great thing about being a social media coordinator is that you get a chance to specialize and learn more in-depth about how social media marketing works.
Here is an overview of the primary tasks that a social media coordinator does:
Collaborate with marketing and social media marketing team
Act as a bridge between the social media manager and the rest of the social media marketing team
Help to craft the social media strategy
Handle content management and implement campaigns
Generate reports and performance analysis
Manage social media accounts
Design and develop content for an editorial calendar
Respond to social media marketing team queries
Prepare presentations
Conduct and manage events
Over 2900 social media coordinator jobs were posted on Indeed in last 15 days with an average salary of $12.10 per hour.
screenshot of social media coordinator jobs on indeed.com
There isn’t a lot of salary difference between a social media intern position and a social media coordinator position. However, an intern is more of a basic job while a coordinator happens to deal with varied tasks. If you have great communication and collaboration skills, go for a coordinator job.
3. Social Media Remote
How about working from the comfort of your home and getting paid?
The majority of the US workforce will freelance and work from home by 2027. Working remotely is a preferred choice for millennials.
A social media remote job isn’t complex as you’ll be responsible for performing similar tasks as that of a social media intern. The salary is similar with the only difference that you work from your home.
Depending on your contract and the number of hours committed per week, you can choose to work on two or more projects at a time. The best part: You can give time to your family and get a chance to spend time with your loved ones.
You can also upgrade from this job to a social media marketing consultant job where you run a team. This way you can scale your pay even while working remotely.
Choose Your Company Wisely
The job description of a remote social media expert varies greatly. Some companies will hire you to manage social media accounts while others will hire you to manage their entire social media marketing campaign from your home.
General job description includes the following responsibilities:
- Manage social media accounts
- Post on social media
- Develop a social media calendar
- Social listening
- Design posts
- Manage social ads and Google Ads in some cases